The Big Picture
Jeff Tabit, WW Director Customer Development, Eastman Kodak
Jeff Tabit, WW Director Customer Development, Eastman Kodak, will look at the photo publishing marketplace and discuss how businesses need to transform from being a producer of commodity products to being an ever evolving producer of high value differentiated products. Jeff will illustrate this and the Zone of Transformation while identifying the business objectives of successful photo publishers. Understand the challenges of accomplishing these goals and how to structure your business to emerge from this Zone of Transformation being able to continuously evolve and grow.
9:50 am-10:05 am
Photobook Insights from an Insider: Yesterday, Today and Tomorrow
Erin Riley, Technical Sales Manager, ODM
10:10 am-10:25 am
Differentiate Your Photo Books, Albums and Merchandise for More Profit
Stephen G. Agostini, Sr. Manager, Product Marketing
As more and more providers add photo book printing services, labs and printers will need to differentiate their output and merchandise or be forces to only compete on price. Quick discussion on need and ways to differentiate photo books.